How to Create and Sell Lightroom Presets or Photo Filters for Passive Income
Want to turn your photo editing skills into profit? Learning how to create and sell Lightroom presets or custom photo filters can help you earn passive income online. Whether you’re a photographer, content creator, or hobbyist, selling presets is a smart way to monetize your editing style and reach global customers.
Why Selling Lightroom Presets is a Great Side Hustle
Lightroom presets are pre-saved editing settings that give photos a consistent and professional look in one click. With the rise of Instagram, influencers, and digital photography, the demand for aesthetic filters is booming. By creating your own presets, you can:
- Earn passive income every time your presets are downloaded
- Build your personal brand as a photo editor
- Help others achieve a professional look without technical skills
- Sell globally through online marketplaces like Etsy or Shopify
How to Create Lightroom Presets to Sell
Follow these steps to design high-quality presets that customers will love:
- Start with Adobe Lightroom – Use Lightroom Classic or Lightroom Mobile to create your custom edits.
- Edit for a specific style – Examples: moody tones, bright lifestyle, cinematic contrast, or pastel looks.
- Save your preset – Click “Develop” → “Create Preset” → Name and organize your collection.
- Test your preset – Apply it to different photos to ensure consistency across various lighting conditions.
- Export your presets – Save as
.XMPor.DNGfiles for desktop and mobile use.
Where to Sell Lightroom Presets Online
Once your presets are ready, it’s time to list them online. Here are the best places to sell Lightroom presets and photo filters:
- Etsy – One of the most popular platforms for digital downloads and creative products.
- Gumroad – Easy setup for creators selling digital goods with no monthly fees.
- Creative Market – Ideal for professional photographers and designers targeting premium buyers.
- Shopify – Build your own store and brand with full control.
- Instagram – Promote your presets directly to your followers and drive sales via bio links.
How to Market and Sell Your Presets Effectively
To stand out in the competitive market, use these strategies:
- Show before-and-after images – This helps customers visualize the transformation.
- Offer free samples – Give away one preset to build trust and grow your email list.
- Collaborate with influencers – Let them showcase your filters on their photos.
- Create bundles – Combine multiple presets into themed packs (e.g., “Golden Hour Pack,” “Minimal Aesthetic”).
- Use SEO keywords – Optimize listings with terms like “sell Lightroom presets,” “Lightroom mobile presets,” and “photo filters for photographers.”
How Much Can You Make Selling Lightroom Presets?
Your income depends on your pricing, marketing, and audience reach. Many creators earn between $100 to $5,000+ per month by selling presets online. The key is to focus on quality, niche targeting, and consistent promotion.
Tips for Success
- Always include a user guide or installation instructions.
- Offer both desktop and mobile versions.
- Regularly update your packs with new styles and trends.
- Leverage social media platforms to showcase your edits.
- Build your own website to retain full profit margins.
Final Thoughts
Learning how to create and sell Lightroom presets or photo filters is an easy, scalable way to earn money online. Once your presets are ready and listed, they can generate continuous passive income with minimal maintenance.
Start small, focus on quality, and turn your editing talent into a thriving digital business.
🎨 Turn your editing style into income — create, share, and sell your Lightroom presets today!
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